Still Published??
I wrote about these elsewhere awhile back. But it is said that 44% of small businesses do not have a website! None, zilch, nada. Not even a free hosted one.
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That’s unbelievable and just wrong. Especially at how cheap domain hosting and web site design is these days. there is NO excuse Not to have a website.
The surveys do not distinguish between small business and home based, yet it doesn’t matter. That’s a lot of businesses without any proper marketing or exposure. Ironically, today I stumbled over a bag on my front steps walking out to my truck. I looked in and to my surprise it was the yellow pages. Imagine my surprise. I didn’t realize they are still being published.
Who in the world uses the yellow pages? Better yet, who reads it?? I can not remember the last time I purposely opened up the phone book for anything. Ok, ok, maybe there still is an audience for them; it’s a small and shrinking audience I am sure…. but I can not honestly tell a client that their advertising money is well spent in these books. What these companies charge to advertise is unreal given the return on the money. Give me an hour or two of your time and I will give you a much better ROI than a year in their books.
Plus, you don’t need a fancy web site to get started. Mavrick Media can get you started for less than $100.00… That includes hosting, your own domain name, a blog and a completely Search Engine Friendly website ready to be spidered and ready to introduce your business to the world wide web!!
If you want my yellow pages, you can find them being used for weights for my outdoor banner at festivals….
